How to rank higher on Google

How to rank higher on Google

We teach you here how to rank higher on Google, without wasting too many words on each method. The statistics are taken from recent comprehensive studies. We’ll keep this page updated, therefore bookmarking it might be a good idea.

  1. First off, and most importantly: after you’ve selected your keywords, make sure you understand what users are searching for when they type them. For example, don’t give them a long article when they want to buy something, or they want to read a few short reviews. Create exactly the content that they expect to find when typing those keywords! Get inspiration from the search results that are already in top 10.
  2. Make the content outstanding! It needs to keep them engaged because Chrome detects when someone presses the “Back” button, and as a result it lowers the ranking of that article for the keywords that brought them there (they have other manners of detecting lack of engagement as well, but we’re trying to keep this short and actionable). Additionally, consider having a table of contents on your article, at least one 1200×630 photo (also add it to the Open Graph tag “og:image”!), and update your article every six months!
  3. Get highly upvoted link posts going to your website. Here’s an amazing insight that you won’t find in any such guide: Google takes into consideration the popularity of links on social media aggregation services, like Reddit. If two link posts from /r/technology have the keywords “compact portable leaf blower”, yet one of the posts has a lot more upvotes than the other… then the one with more upvotes will also be in front of the other in the Google search results. This means that the search results can actually be manipulated for low costs.
  4. Get a lot of backlinks to your content (consider using one of our SEO services if you value your time)! On average, the top 2 results on page 1 of a Google search equate to 38% of all the backlinks of the first 10 results! Acquiring backlinks from multiple domains is important.
  5. Get HTTPS for your website, preferably through a free SSL certificate. Paying for this is too 1995! HTTPS has a positive correlation with higher rankings, with 33% of all URLs that rank #1, #2 or #3 using this protocol.
  6. Get keyword-focused internal links and backlinks (internal links are links that go from one page on a domain to a different page on the same domain)! Work on acquiring links that have your keyword present within the anchor text (the anchor text is the clickable text in a hyperlink), but don’t overdo it! Anchor text is a huge ranking signal; in a study, the 100 top-performing blog posts had, on average, over 80% more keyword-focused anchor texts than the rest.
  7. Use shorter page titles! Top-ranking webpages tend to have shorter page titles, with the sweet spot nearing 8 words in length. Identify any page titles that are too long and shorten them down to ensure they’re as succinct as possible!
  8. Put the target keyword in the URL! Webpages with the target keyword in their URL tend to rank higher in Google. If you weren’t doing this, do it from now on; avoid updating URLs of existing content because there are greater risks associated with this, than the potential reward.
  9. Include your target keyword within the page title! Over 15% of all the pages ranked #1 include the target keyword within the page title.
  10. If you have Google/Universal Analytics installed, Google can deduce how relevant your page was for the search by looking at these two statistics: time-on-page and bounce rate. If you have a high bounce rate and a low time-on-page, uninstall Universal Analytics!
  11. Use shorter URLs! Top-ranking webpages in Google have shorter URLs, with position #1 URLs averaging 59 characters in length.
  12. Search engines understand vote counts when it comes to social news aggregation websites. If a link leading to your website on Reddit has 50 upvotes, it will be a social proof more powerful than if it had 5 upvotes. Make sure you slip somehow in the title the keywords that you’re ranking for.

Check this page from time to time! We promise to add more tips on how to rank higher on Google.

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