How to promote your cause with an AMA (Ask Me Anything!)

How to promote your cause with an AMA (Ask Me Anything!)

Short explanation of AMA’s and how they can be used for marketing purposes

An AMA (Ask Me Anything) is a thread started on social media, usually Reddit, where you tell people what you’re about and you also invite them to ask you anything, with the implicit promise that in the next few days, you’ll be spending as much time as necessary in order to answer all the non-trolling questions. These threads tend attract a lot of eyes and can be used to promote your cause, by simply mentioning it in the main body of the thread or in the reply that’s getting most views.

The main subreddit where AMA’s are posted is /r/IAmA, with 18.5 million subscribers as of 2018.11.20. But you can post AMA’s wherever your target market is. If you sell car decals, you could choose the /r/cars subreddit and a few groups on Facebook related to tuning cars, and present your short bio and your startup there, then promise to answer any question related to car decals in the next few days. For the Reddit threads, consider having us upvote them and comment, in order to jump-start the interest. Otherwise, this might happen:

 

Answer all the questions!

Make sure you understand the distinction between trolling questions and uncomfortable ones. If you work at a non-profit raising funds in order to feed stray dogs in Detroit, a trolling question might be:

How can you identify if a dog is stray or just lost, and what do you do to find their owner for the latter situation?

You don’t have to answer such a question.

An uncomfortable question might be:

Wouldn’t it be best to raise funds to sterilize the stray dogs, and use the rest of the money to support homeless people?

You need to answer it. Answer as many questions as possible, including the ones that you find uncomfortable; people will appreciate it!

 

Be real!

Another tip would be to be as real as possible. In today’s society where bad education and social media invites everybody into a fakeness competition, with the winners being the people that create the coolest narratives, the traits of honesty and realness are appreciated even more. Lower your guard, do not think what you’re supposed to say when answering a question, and just answer it from the heart, with all the awkward, ego-lowering and non-hyperbolic elements that might be attached to the truth.

If you’re a marketing genius (and you might be ready for our Advanced blog section), you can use the above facts in order to over-act with realness and honesty, for example to dramatize answers in order to solicit empathy. People will like you more.

 

How to prepare for your own “Ask Me Anything” thread:

  • spend 30 minutes browsing through the most upvoted AMA’s of all time https://www.reddit.com/r/IAmA/top/?sort=top&t=all
  • search on Google for other AMA’s that relate to your field of activity, see how other people have done it; example of a search queries:
    • inurl:ama site:reddit.com car tuning
    • car tuning “ask me anything”
  • read everything here: http://iama.groovehq.com/help_center
  • if you will buy from us a lot of upvotes for your post, comments, and downvotes for competing posts, the traffic to the thread might be very high therefore set aside at least three hours in which to answer questions continually; when you’re at this stage, whatever donation or support you might be soliciting will probably end up being successful too
  • find a catchy title for the AMA, that makes people want to click; some examples from the past:
  • consider scheduling your AMA with at least two weeks in advance, so that it appears in the sidebar of /r/iama; you’ll need to send date, time, person (information about you), description (information about the AMA) to [email protected]; maybe just send them the title and the body that you’ll be using, so that you get some feedback in advance on the quality of the proof and on the request for support (they might consider it too emphasized)
  • scheduling might not be worth the effort, but you can at least message the moderators of /r/IAmA before posting to ask them if the title and the body are fine
  • the request for support doesn’t have to be in the main body of your post; it can be as a reply to one or more of the most upvoted questions; note here that we have the ability to upvote Reddit comments as well, not just the threads
  • post at a time when traffic from your target market should start going up

 

How to manage your AMA, once it is up:

  • share the link to it through all your social media channels, and ask all your close friends to share it as well
  • as mentioned already:
    • be real
    • do not engage with trolls
    • answer all the uncomfortable questions as well
  • cross-post it in relevant subreddits and add “[xpost /r/IAmA]” at the end of the title
  • again, promote it with our help; it won’t be worth the time that you’re putting into this strategy if your thread is getting no traffic

 

This is what you need for the actual process of posting the AMA:

If your internet skills are bad, here’s a step by step guide on how to register a Reddit account and do the post (we found it at “Useful links”, in the /r/IAmA subreddit): https://goo.gl/ZZgLmS

Here’s a template that you could use for your post, if your main goal is to bring people to a fundraiser:

Title: I am [WHAT IS YOUR PROFESSION]. [WHAT DO YOU DO CURRENTLY?]. [WHAT IS YOUR LATEST ACHIEVEMENT?]! — AMA

– or at the end: — AMA!
– only specify your name if you are extremely famous

 

Body:
Hi! [Name] here! [Bio in a few phrases]

[Why your cause is important]

[Call to action (here you would mention about your fundraiser)]

[Secondary call to action starting with “Please support the campaign and …” – make it clear what the advantages are for those donating]

Proof: [Proof]

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