More examples of guerrilla marketing campaigns that were highly successful

We love guerrilla marketing, and we’ve studied it extensively. Here are additional examples of successful guerrilla marketing campaigns, starting from 11 because we’ve already presented ten examples in the previous article from this series:

11. The “Where’s the beef?” campaign by Wendy’s: In 1984, Wendy’s launched a guerrilla marketing campaign to promote their burgers. The campaign featured the catchphrase “Where’s the beef?” and highlighted the fact that Wendy’s burgers had more beef than their competitors. The campaign was successful in increasing sales and raising brand awareness.
12. The “The Happening” campaign by Pepsi: In 1999, Pepsi launched a guerrilla marketing campaign to promote their brand. The campaign featured a series of flash mob-style performances in public places, as well as a dedicated website and social media promotion. The campaign was successful in increasing sales and raising brand awareness.
13. The “Think Different” campaign by Apple: In 1997, Apple launched a guerrilla marketing campaign to promote their brand and products. The campaign featured a series of iconic black and white photographs of famous people, with the tagline “Think Different.” The campaign was successful in raising brand awareness and improving the perception of the Apple brand.
14. The “Taste the Rainbow” campaign by Skittles: In 1994, Skittles launched a guerrilla marketing campaign to promote their brand. The campaign featured the catchphrase “Taste the Rainbow” and highlighted the variety of flavors available in Skittles. The campaign was successful in increasing sales and raising brand awareness.
15. The “The Man Your Man Could Smell Like” campaign by Old Spice: In 2010, Old Spice launched a guerrilla marketing campaign to promote their men’s body wash. The campaign featured a series of humorous television commercials and a dedicated website. The campaign was successful in increasing sales and raising brand awareness.
16. The “Just Do It” campaign by Nike: In 1988, Nike launched a guerrilla marketing campaign to promote their brand and products. The campaign featured the iconic “Just Do It” slogan, and highlighted the brand’s association with athletic performance and motivation. The campaign was successful in increasing sales and raising brand awareness.
17. The “Got Milk?” campaign by the California Milk Processor Board: In 1993, the California Milk Processor Board launched a guerrilla marketing campaign to promote milk consumption. The campaign featured the catchphrase “Got Milk?” and highlighted the nutritional benefits of drinking milk. The campaign was successful in increasing milk consumption and raising brand awareness.
18. The “Share a Coke” campaign by Coca-Cola: In 2011, Coca-Cola launched a guerrilla marketing campaign to promote their brand. The campaign featured customizable Coca-Cola cans with people’s names on them, encouraging consumers to share a Coke with their friends and family. The campaign was successful in increasing sales and raising brand awareness.
19. The “The Happening” campaign by Mountain Dew: In 2009, Mountain Dew launched a guerrilla marketing campaign to promote their brand. The campaign featured a series of flash mob-style performances in public places, as well as a dedicated website and social media promotion. The campaign was successful in increasing sales and raising brand awareness.
20. The “The Force” campaign by Volkswagen: In 2011, Volkswagen launched a guerrilla marketing campaign to promote their new car model. The campaign featured a television commercial featuring a little boy dressed as Darth Vader trying to use the Force on household objects, but it only works when he tries it on the new Volkswagen car. The campaign was successful in increasing sales and raising brand awareness.
21. The “Like a Girl” campaign by Always: In 2014, Always launched a guerrilla marketing campaign to challenge the negative stereotypes associated with the phrase “like a girl.” The campaign featured a series of viral videos and social media promotion, and was successful in raising awareness about the issue and changing consumer perceptions of the Always brand.
22. The “The Ice Bucket Challenge” campaign by ALS Association: In 2014, the ALS Association launched a guerrilla marketing campaign to raise awareness and funds for Amyotrophic lateral sclerosis (ALS) research. The campaign featured the “Ice Bucket Challenge,” where participants filmed themselves being doused with ice water and challenged others to do the same. The campaign was successful in raising awareness and funds for the cause.
23. The “The Million Dollar Homepage” campaign by Alex Tew: In 2005, Alex Tew, a student from Wiltshire, England, launched a guerrilla marketing campaign to raise money for his college education. He created a website called “The Million Dollar Homepage” and sold pixels on the site for $1 each. The campaign was successful in raising the funds Tew needed and also attracted international media coverage.
24. The “The Human Billboard” campaign by Sony: In 2007, Sony launched a guerrilla marketing campaign to promote their new line of digital cameras. The campaign featured a man standing on a street corner wearing a sandwich board with a Sony camera on it, inviting people to take their picture. The campaign was successful in increasing sales and raising brand awareness.
25. The “The Living Billboard” campaign by PETA: In 2007, PETA launched a guerrilla marketing campaign to raise awareness about animal rights. The campaign featured a woman standing in a cage wearing a sandwich board that read “Animal are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.” The campaign was successful in raising awareness about animal rights and the PETA organization.
26. The “The Ball Pit” campaign by Snickers: In 2011, Snickers launched a guerrilla marketing campaign to promote their candy bars. The campaign featured a giant ball pit filled with Snickers bars in a high-traffic area. Passersby could dive in and grab a Snickers bar. The campaign was successful in increasing sales and raising brand awareness.
27. The “The Scavenger Hunt” campaign by Red Bull: In 2012, Red Bull launched a guerrilla marketing campaign to promote their energy drink. The campaign featured a scavenger hunt in a major city, where participants had to complete various challenges in order to win a prize. The campaign was successful in increasing sales and raising brand awareness.
28. The “The Prankvertising” campaign by Nivea: In 2011, Nivea launched a guerrilla marketing campaign to promote their sun protection products. The campaign featured a prankvertising video where a lifeguard “accidentally” applied Nivea sunscreen on beach-goers without them noticing, then revealed it was a prank, and encouraged them to use sun protection. The campaign was successful in increasing sales and raising brand awareness.
29. The “The Street Art” campaign by Greenpeace: In 2012, Greenpeace launched a guerrilla marketing campaign to raise awareness about environmental issues. The campaign featured street art installations in major cities, depicting the impact of pollution and climate change on wildlife and nature. The campaign was successful in raising awareness about environmental issues and the Greenpeace organization.
30. The “The Flash Mob” campaign by McDonald’s: In 2012, McDonald’s launched a guerrilla marketing campaign to promote their new menu items. The campaign featured a flash mob dance performance in a public place, with participants holding signs that read “I’m Lovin’ It” at the end. The campaign was successful in increasing sales and raising brand awareness.
31. The “The Street Mapping” campaign by Google: In 2010, Google launched a guerrilla marketing campaign to promote their new street mapping feature. The campaign featured teams of people walking around major cities with backpacks equipped with cameras, mapping the streets for the new feature. The campaign was successful in raising awareness about the new feature and the Google brand.
32. The “The Billboard Takeover” campaign by Nike: In 2016, Nike launched a guerrilla marketing campaign to promote their new shoe line. The campaign featured teams of people covering billboards and other public ads with images of the new shoes in key locations. The campaign was successful in raising awareness and increasing sales of the new shoe line.
33. The “The Free Hugs” campaign by Sony: In 2006, Sony launched a guerrilla marketing campaign to promote their new line of personal music players. The campaign featured people dressed in giant bear costumes offering free hugs in public places, with the message “Hug someone new” written on their costumes. The campaign was successful in increasing sales and raising brand awareness.
34. The “The Graffiti” campaign by Coca-Cola: In 2011, Coca-Cola launched a guerrilla marketing campaign to promote their brand. The campaign featured graffiti-style artwork of the Coca-Cola logo in key locations in major cities, creating a buzz around the brand. The campaign was successful in raising brand awareness and driving sales.
35. The “The Scavenger Hunt” campaign by Xbox: In 2015, Xbox launched a guerrilla marketing campaign to promote their new gaming console. The campaign featured a scavenger hunt in major cities, where participants had to complete various challenges to win a prize, such as the new gaming console. The campaign was successful in increasing sales and raising brand awareness.
36. The “The Ambush Marketing” campaign by Pepsi: In 2007, Pepsi launched a guerrilla marketing campaign to promote their brand during the Super Bowl. The campaign featured teams of people handing out free Pepsi products outside the stadium, with the message “Pepsi inside” written on the products. The campaign was successful in raising brand awareness and driving sales.
37. The “The Mobile Billboard” campaign by Audi: In 2013, Audi launched a guerrilla marketing campaign to promote their new car model. The campaign featured a mobile billboard attached to a truck, driving through major cities and creating a buzz around the brand. The campaign was successful in increasing sales and raising brand awareness.
38. The “The QR Code” campaign by Pepsi: In 2010, Pepsi launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured QR codes on Pepsi products that consumers could scan with their smartphones to access exclusive content and discounts. The campaign was successful in increasing sales and raising brand awareness.
39. The “The Social Media Challenge” campaign by Red Bull: In 2016, Red Bull launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured a social media challenge where participants had to upload a creative photo or video with the hashtag #RedBullChallenge. The campaign was successful in increasing sales and raising brand awareness.
40. The “The Street Performers” campaign by H&M: In 2013, H&M launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured street performers wearing H&M clothing in key locations in major cities, drawing attention to the brand and creating a buzz. The campaign was successful in increasing sales and raising brand awareness.
41. The “The Flash Sale” campaign by Groupon: In 2010, Groupon launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured flash sales on the Groupon website, offering deep discounts on products and services for a limited time. The campaign was successful in driving sales and raising brand awareness.
42. The “The Pop-Up Store” campaign by Nike: In 2018, Nike launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured a pop-up store in key locations in major cities, offering exclusive products and experiences for a limited time. The campaign was successful in increasing sales and raising brand awareness.
43. The “The Street Art” campaign by Adidas: In 2019, Adidas launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured street art installations in key locations in major cities, depicting iconic Adidas products and creating a buzz around the brand. The campaign was successful in increasing sales and raising brand awareness.
44. The “The Scavenger Hunt” campaign by Samsung: In 2020, Samsung launched a guerrilla marketing campaign to promote their new line of smartphones. The campaign featured a scavenger hunt in key locations in major cities, where participants had to complete various challenges to win a prize, such as the new smartphone. The campaign was successful in increasing sales and raising brand awareness.
45. The “The Pop-Up Cafe” campaign by Starbucks: In 2021, Starbucks launched a guerrilla marketing campaign to promote their new line of coffee blends. The campaign featured pop-up cafes in key locations in major cities, offering free samples of the new blends and creating a buzz around the brand. The campaign was successful in increasing sales and raising brand awareness.
46. The “The Street Performers” campaign by Zara: In 2022, Zara launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured street performers wearing Zara clothing in key locations in major cities, drawing attention to the brand and creating a buzz. The campaign was successful in increasing sales and raising brand awareness.
47. The “The Social Media Challenge” campaign by Gucci: In 2023, Gucci launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured a social media challenge where participants had to upload a creative photo or video with the hashtag #GucciChallenge. The campaign was successful in increasing sales and raising brand awareness.
48. The “The Flash Sale” campaign by ASOS: In 2024, ASOS launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured flash sales on the ASOS website, offering deep discounts on products and services for a limited time. The campaign was successful in driving sales and raising brand awareness.
49. The “The Pop-Up Store” campaign by Louis Vuitton: In 2025, Louis Vuitton launched a guerrilla marketing campaign to promote their brand and drive sales. The campaign featured a pop-up store in key locations in major cities, offering exclusive products and experiences for a limited time. The campaign was successful in increasing sales and raising brand awareness. The pop-up store concept was a unique way to create a sense of exclusivity and urgency around their products, and the use of high-end, exclusive products and experiences helped to further strengthen the luxury image of the brand.

We’re ending the list at 49 to make it a bit unexpected for those who would have expected a whole number. These examples demonstrate how companies have used guerrilla marketing to create unique and unexpected experiences for consumers, leverage humour, surprise, social media and online platforms, create a sense of urgency, focus on a specific message, and successfully increase sales and raise brand awareness. Do note that you have the option of choosing our marketing agency for your own guerrilla marketing campaign.