If you want to launch a new online store, here are the steps to follow [Part 1]

If you want to launch a new online store, here are the steps to follow [Part 1]

This will be a longer series, where each main step gets its own article.

To make it easier for you to translate this article into action, we’ll exemplify. Let’s say you want to launch a store focused on selling products that help with:

  • longevity
  • health-span extension
  • cognitive improvement

Who would be the easiest targets for your products? You’re asking yourself this because those are the people that you’ll go after first. Your first untested hypothesis is that they should meet these criteria:

  • above-average net worth
  • intelligent
  • age above 30
  • from countries where a big percentage of the population puts emphasis on eating healthy and staying fit

Your second untested hypothesis is that this target market would actually purchase your products.

Let’s set on proving them, because otherwise we might create a product that nobody needs. 42% of startups fail for this reason. Source: https://www.cbinsights.com/research/startup-failure-reasons-top/

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