General strategies that can be used in a guerrilla marketing campaign

A company should resort to guerrilla marketing techniques when they have a limited marketing budget, and they want to create a big impact with their marketing efforts. These techniques are typically unconventional, and they aim to surprise and engage the target audience.

To measure the effectiveness of guerrilla marketing strategies, companies can track metrics such as brand awareness, website traffic, social media engagement, and sales. They can also gather customer feedback through surveys or focus groups. Additionally, companies can track the number of media mentions and the reach of their marketing efforts. It is important to track both quantitative and qualitative data to have a comprehensive understanding of the effectiveness of the strategies.

Here are some general strategies that can be used in a guerrilla marketing campaign:

1. Ambush Marketing: This strategy involves setting up a marketing campaign in close proximity to a competitor’s event, in order to steal some of their attention and draw attention to your brand. For example, a company could set up a street team handing out flyers outside a competitor’s store during a sale.
2. Augmented Reality: This strategy involves using augmented reality technology to create interactive experiences for consumers, such as virtual try-on experiences or virtual tours of a product or service. For example, a clothing store could use augmented reality to allow customers to virtually try on clothes before buying.
3. Influencer Marketing: This strategy involves partnering with influencers on social media to promote your brand, leveraging their large followings to reach a wider audience. For example, a beauty brand could collaborate with a popular makeup artist on Instagram to showcase their products.
4. Viral Video: This strategy involves creating a viral video that captures the attention of a wide audience, and is shared widely on social media. For example, a company could create a funny or heartwarming video that is shared on social media platforms, increasing brand awareness and driving sales.
5. Scavenger Hunt: This strategy involves creating a scavenger hunt for consumers, where they have to complete various challenges to win a prize, such as a product or service. For example, a company could create a scavenger hunt in a mall where customers have to find specific products in order to win a prize.
6. Pop-up Shop: This strategy involves setting up a temporary store in a high-traffic area, in order to create a sense of exclusivity and urgency around a product or service. For example, a company could open a pop-up store in a busy shopping district to showcase a new product line.
7. Street Marketing: This strategy involves setting up marketing activities in public spaces, such as handing out flyers or performing street performances to promote your brand. For example, a company could create a street team to hand out flyers or perform a flash mob in a busy area to generate buzz for a new product.
8. Product Sampling: This strategy involves giving out free samples of a product or service in order to generate interest and drive sales. For example, a company could set up a booth in a busy area and give out free samples of a new product.
9. Word of Mouth: This strategy involves creating a buzz around your brand or product through word-of-mouth marketing, such as creating a referral program or hosting a special event. For example, a company could host a special event, such as a concert or a charity event, to generate buzz and create a positive association with the brand.
10. Influencer Takeover: This strategy involves taking over a popular influencer’s social media account for a period of time in order to promote your brand, leveraging their large following to reach a wider audience. For example, a company could partner with a popular influencer on Instagram or TikTok to showcase their products and create a buzz around the brand.

We have others articles on this topic in the Other category from our blog. Two of them include lots of real-life examples of guerrilla marketing campaigns that have been successful in the past. Check them out!