We teach you here how to rank higher on Google, without wasting too many words on each method. The statistics are taken from recent comprehensive studies. We’ll keep this page updated, therefore bookmarking it might be a good idea.
- Get highly upvoted link posts going to your website. Here’s an amazing insight that you won’t find in any such guide: Google takes into consideration the popularity of links on social media aggregation services, like Reddit. If two link posts from /r/technology have the keywords “compact portable leaf blower”, yet one of the posts has a lot more upvotes than the other… then then one with more upvotes will also be in front of the other in the Google search results. This means that the search results can actually be manipulated for low costs.
- Get a lot of backlinks to your content (consider using our Ultimate SEO service, our our Managed Traffic)! On average, the top 2 results on page 1 of a Google search equate to 38% of all the backlinks of the first 10 results! Acquiring backlinks from multiple domains is important.
- Get HTTPS for your website, preferably through a free SSL certificate – because paying for this is stupid! HTTPS has positive correlation with higher rankings, with 33% of all URLs that rank #1, #2 or #3 using this protocol.
- Get keyword-focused internal links and backlinks (internal links are links that go from one page on a domain to a different page on the same domain)! Work on acquiring links that have your keyword present within the anchor text (the anchor text is the clickable text in a hyperlink), but don’t overdo it! Anchor text is a huge ranking signal; in a study, the 100 top performing blog posts had, on average, over 80% more keyword-focused anchor texts than the rest.
- Use shorter page titles! Top-ranking webpages tend to have shorter page titles, with the sweet spot nearing 8 words in length. Identify any page titles that are too long and shorten them down to ensure they’re as succinct as possible!
- Put the target keyword in the URL! Webpages with the target keyword in their URL tend to rank higher in Google. If you weren’t doing this, do it from now on; avoid updating URLs of existing content because there are greater risks associated with this, than the potential reward.
- Include your target keyword within the page title! Over 15% of all the pages ranked #1 include the target keyword within the page title.
- If you have Google/Universal Analytics installed, Google can deduce how relevant your page was for the search by looking at these two statistics: time-on-page and bounce rate. If you have a high bounce rate and a low time-on-page, uninstall Universal Analytics!
- Use shorter URLs! Top-ranking webpages in Google have shorter URLs, with position #1 URLs averaging 59 characters in length.
- Search engines understand vote counts when it comes to social news aggregation websites. If a link leading to your website on Reddit has 50 upvotes, it will be a social proof more powerful than if it had 5 upvotes. Make sure you slip somehow in the title the keywords that you’re ranking for.
Check this page from time to time! We promise to add more tips on how to rank higher on Google.